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Tyler Cohoon

Product strategist and growth consultant helping local businesses in Metro Detroit. 12 years of experience building and scaling products at Ford, Compass Mining, Unchained, and Braiins. Michigan Engineering grad. Passionate about teaching people to be self-sufficient.

My Story

I spent the first seven years of my career as an engineer at Ford Motor Company, taking vehicle interiors from 3D CAD concept to full production. That’s where I learned systems thinking, cross-functional collaboration, and an obsession with getting the customer experience right.

From Ford, I moved into Bitcoin mining — first at Braiins as a Marketing Product Manager, then at Compass Mining where I built the product management function from scratch and shipped 10 products. I learned to talk to customers every week, implement analytics, and run marketing campaigns that actually moved the needle.

Most recently at Unchained, I owned growth product strategy across the full customer lifecycle — onboarding, activation, retention, and expansion. I shipped AI-assisted workflows, launched a Voice of the Customer program, and reduced drop-off across the funnel.

Now I’m applying everything I’ve learned to help local businesses. I believe every business deserves access to the product thinking and growth strategies that tech companies take for granted. And I’m most passionate about the teaching part — my goal is always your independence, not your dependence on me.

Experience

Growth Product Manager

May 2025 – Present

Unchained · Remote

  • Owned growth strategy across onboarding, activation, retention, and cross-sell
  • Accelerated delivery using AI-assisted workflows (specs, research, prototyping)
  • Launched Voice of the Customer program with interview cadence and surveys
  • Shipped 6-digit email verification and routing signup to reduce early drop-off

Group Product Manager

Dec 2021 – Jan 2025

Compass Mining · Remote

  • Built the PM framework and delivered 10 products for the Bitcoin mining industry
  • Spoke with customers weekly to test hypotheses and find solutions
  • Implemented analytics tools (Google Analytics, SQL, surveys, email tracking)
  • Optimized onboarding to reduce time-to-checkout and cut tickets by 50%

Marketing Product Manager

Feb 2021 – Dec 2021

Braiins · Remote (Part-time)

  • Conducted market research and positioned the company as a mining thought leader
  • Authored widely-read technical articles on Bitcoin mining
  • Educated clients on product benefits, improving profit by 5% per device

Product Manager / Systems Engineer

May 2014 – Dec 2021

Ford Motor Company · Dearborn, MI

  • Designed and released body interior systems from concept to production
  • Specialized in advanced tooling processes for injection-molded parts
  • Collected customer feedback during prototyping to boost satisfaction ratings
  • Optimized product costs, weight, and tooling while maintaining quality

Education

MS Mechanical Engineering

University of Michigan

BS Mechanical Engineering

Michigan Technological University

Publications

  • Building on Bitcoin — Compass
  • Home Mining Guide — Compass
  • Hosted Mining Guide — Compass
  • Bitcoin Mining Handbook — Braiins
  • Bitcoin Mining is NOT Solving Complex Math Problems — Braiins
  • Bitcoin Mining Attacks Explained — Braiins
  • Bitcoin Chain Splits Explained — Braiins
  • Bitcoin Nodes vs. Miners: Demystified — Braiins

Patents

Active glove box door with ventilated reaction plate

US20160304048A1 · Issued Oct 4, 2016

Active bolster with directional vent into concealed buffer zone

US9440613B1 · Issued Sep 13, 2016

Want to work together?

I’d love to hear about your business and explore how I can help.

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